#75: COSTS COVERED ENTIRELY BY SPONSORSHIP. The cost of waymarking the capital’s streets with the signs and road markings corresponding to Simon Parker’s London Cycle Map design has been estimated at just £50,000 per borough (by Brian Deegan, the development manager of the London Cycle Network). That’s just £1.6 million for the whole capital.
This is a tiny fraction of the price that Barclays Bank are alleged to have paid to sponsor the excellent Cycle Hire Scheme. So even if Brian Deegan’s estimate is way too low, clearly there is every chance that the total expenditure for implementing a London Cycle Map could be covered entirely by sponsorship. As far as the taxpayer is concerned, a city-wide network of easy-follow, direct and safe cycle routes would cost a grand total of... nothing!!!
What’s not to like? (Seriously – I’d be interested to know).