#98: COMPLEMENTING THE CYCLE HIRE SCHEME. London’s Boris Bikes (or Ken Bikes, depending where you stand), have been a huge success. Yet other similar schemes around the world have achieved more usage in the same amount of time.
A probable reason is that cycling in London can be an intimidating prospect if you don’t know where the best cycle routes are. A London Cycle Map, positioned helpfully beside the Cycle Hire docking stations, would provide users with instant and easily digestible information about where the best cycle routes are, and how to access and follow them.
This would make hiring a bike in the capital much more user-friendly.